We had the opportunity to make a short hero sequence for the landing page of TPA’s new website and it turned out awesome! Shot on the GFX with Fuji 32-64 along with the DJI Ronin SC for stabilization. I love the challenge of video and the narrative possibility within the edits; this was a short one profiling office life but I hope to make some profiling residential projects in the future. Video is a great way to help connect the photographs together and understand the flow and story of the space; in a world of seamless integration, gifs, videos, and imagery would be the perfect combination to explain a project.
For example, check out what The Local Project is doing in Australia. Beautiful work documented to perfection!